I didn’t recycle much when I lived in an apartment complex. The recycling bins were too far away from my apartment and I would have had to have extra space for a recycling bin in my apartment.
Then I moved somewhere where I had dedicated bins straight from the waste management monopoly.
Recycling was free, but you paid based on your garbage can size.
Now I’m an enthusiastic recycler.
My values haven’t changed, but my circumstances have, and thus my behaviors have.